Air Lift Company Announces Primary Sponsorship of Cole Custer and HFT for Michigan International Speedway.
By Haas Factory Team
Air Lift Company Announces Primary Sponsorship of Cole Custer and Haas Factory Team for Michigan International Speedway.
LANSING, Mich. (May 26, 2026) – Air Lift Company, a leader in air suspension products for more than 75 years, announced today that it will serve as the primary sponsor for the No. 41 Haas Factory Team Chevrolet, driven by Cole Custer, at the FireKeepers Casino 400.
The partnership brings the Lansing-based company to its home track, Michigan International Speedway (MIS), on Sunday, June 7, 2026. As the NASCAR Cup Series returns to its traditional early June date in the Irish Hills, the No. 41 Air Lift Chevrolet will take center stage at one of the fastest tracks on the circuit.
“This partnership is an exciting opportunity to showcase the Air Lift brand on one of the biggest stages in motorsports,” said Russell Bodnar, Brand and Trade Marketing Manager at Air Lift. “It’s a natural extension of who we are—built on performance, driven by real-world results, and trusted by drivers everywhere.”
For Air Lift, the synergy between high-performance air suspension and the rigors of NASCAR is a perfect match. Whether it is providing stability for towing and hauling or precision handling for street performance, Air Lift products are engineered for the same level of control required at 200 mph.
“We are thrilled to represent a Michigan-based powerhouse like Air Lift at our home race,” said John Aleva, President & CEO. “Our employees are the heartbeat of our company and having them at the track to cheer on Cole Custer in the Air Lift Chevrolet is a proud moment for our entire organization. We’ve spent decades perfecting suspension performance, and there’s no better place to demonstrate that commitment than at Michigan International Speedway.”
Cole Custer, the 2023 NASCAR Xfinity Series Champion and 2020 Cup Series Rookie of the Year, looks to build on his impressive resume as he leads the Haas Factory Team into the summer stretch.
“I’m really looking forward to getting the Air Lift Chevrolet on the track at Michigan,” said Custer. “Michigan is a track where you need total confidence in how the car handles the bumps and the speed, which fits the Air Lift brand perfectly. It’s always special to carry a local partner on the car, and I know we’ll have a lot of extra support from the Air Lift team in the grandstands. Our goal is to give them a great show and put that No. 41 in victory lane.”
The FireKeepers Casino 400 will be streamed live on Amazon Prime Video, marking the second year of the platform's Cup Series coverage.
About Air Lift Company:
Founded in 1949 and proudly headquartered in Lansing, Michigan, Air Lift Company has been a leader in suspension innovation for over 76 years. Built on a legacy of enhancing safety, comfort, and confidence for drivers everywhere, Air Lift remains dedicated to delivering load support and air suspension solutions that fit, work and last.
Air Lift’s portfolio includes two powerful brands:
- Air Lift , opens in a new tab — focused on towing and hauling solutions for trucks, SUVs, and vans
- Air Lift Performance , opens in a new tab — the go-to brand for automotive enthusiasts looking to customize their vehicles with show-stopping stance and rock-solid reliability
From daily drivers to street showstoppers, Air Lift Company exists to help drivers go further, haul safer and ride better.
About Haas Factory Team:
Haas Factory Team is a NASCAR Cup and O'Reilly Auto Parts Series program owned by Gene Haas, founder of Haas Automation. New in 2026, Haas Factory will align with Chevrolet. As part of the manufacturer switch, HFT will have a technical alliance with Hendrick Motorsports, which will include using Hendrick-built engines across both series. The team will feature Cole Custer driving the No. 41 Chevrolet Camaro ZL1 in the NASCAR Cup Series, while Sheldon Creed and Sam Mayer take on the O'Reilly Auto Parts Series in the No. 00 and No. 41 Chevrolet Camaros, respectively. Based in Kannapolis, North Carolina, the Haas Factory Team reflects a commitment to performance and engineering excellence, carrying forward Gene Haas’s commitment to motorsports.
Media Contact:
Lisa Hughes Kennedy
Brand Activation Maximizer (BAM) for Air Lift