Haas Factory Team and Char-Broil Ignite Two-Race O’ Reilly Series Partnership Beginning at COTA.
[KANNAPOLIS, NC] – February 26, 2026 – Haas Factory Team (HFT) announced a two-race partnership with Char-Broil, a leader in outdoor cooking innovation and one of America’s most trusted grill brands. Char-Broil will serve as the primary sponsor of Sam Mayer’s No. 41 Chevrolet for two races during the 2026 NASCAR O’Reilly Auto Parts Series season.
“Haas Factory Team can’t thank Char-Broil enough for growing this partnership with us,” said Joe Custer, President of Haas Factory Team. “We’re proud to showcase the Char-Broil brand with Sam and the No. 41 team and connect with fans who make racing – and grilling – part of their race-day tradition.”
“This is a huge opportunity for our team and for me personally,” said Mayer. “Char-Broil is a brand that fans know and trust, and I’m excited to represent them at COTA and Charlotte. Hopefully we can give them a strong run – and maybe fire up the grill in Victory Lane.”
Char-Broil will make its 2026 debut with HFT at Circuit of The Americas (COTA) on Saturday, February 28, and return as primary sponsor at Charlotte Motor Speedway on May 23 over Memorial Day weekend.
“We are excited to enter year two of partnership with Haas Factory Team with a new brand and another driver to complete the HFT Trifecta! Sam is a stud driver and will be a Charbroil grill master in no time,” said Barrett Browne, Marketing Manager, WC Bradley Co.
About Haas Factory Team:
Haas Factory Team is a NASCAR Cup and O’Reilly Auto Parts Series program owned by Gene Haas, founder of Haas Automation. New in 2026, Haas Factory will align with Chevrolet. As part of the manufacturer switch, HFT will have a technical alliance with Hendrick Motorsports, which will include using Hendrick-built engines across both series. The team will feature Cole Custer driving the No. 41 Chevrolet Camaro ZL1 in the NASCAR Cup Series, while Sheldon Creed and Sam Mayer take on the O’Reilly Auto Parts Series in the No. 00 and No. 41 Chevrolet Camaros, respectively. Based in Kannapolis, North Carolina, the Haas Factory Team reflects a commitment to performance and engineering excellence, carrying forward Gene Haas’s commitment to motorsports.