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Haas Factory Team News

Haas Factory Team Partners with Standard Nuclear for the 2026 NASCAR Cup Series Season.

By Staff Report

Kannapolis, N.C. (February 18, 2026) – Haas Factory Team and Standard Nuclear, a leader in advanced nuclear technology and innovation, are announcing a partnership for the 2026 NASCAR Cup Series season. As part of the agreement, Standard Nuclear will serve as a season-long partner on the No. 41 Chevrolet driven by NASCAR Championship driver Cole Custer.

Standard Nuclear will hold a full-season associate sponsorship position on the No. 41 Chevrolet Camaro ZL1 throughout the 2026 NASCAR Cup Series schedule. The company’s branding will also be featured on Cole Custer’s driver uniform, as well as on the team’s hauler and pit equipment, delivering consistent, high-visibility exposure both on and off the track.

“Haas Factory Team and Cole Custer exemplify the high-performance mindset that defines Standard Nuclear,” said Keeley Marrocco, Chief Operating Officer of Standard Nuclear. “This partnership provides a meaningful platform to showcase our brand throughout the entire season while highlighting our commitment to innovation, precision, and teamwork at some of the sport’s most iconic venues.”

Haas Factory Team looks forward to the partnership with Standard Nuclear, as the team focuses on consistency, competitiveness, and delivering results across the 38-race 2026 NASCAR Cup Series schedule.

“We’re excited to welcome Standard Nuclear as a season-long partner of Haas Factory Team,” said team president Joe Custer. “Their presence across the car, Cole’s uniform, and team assets reflect their commitment to the program and strengthen our ability to deliver value on the racetrack and beyond.”

The Standard Nuclear partnership will debut at the start of the 2026 NASCAR Cup Series season, with additional activations, storytelling initiatives, and fan engagement opportunities planned throughout the year.


About Standard Nuclear
Standard Nuclear’s mission is to reliably deliver the essential building blocks of nuclear power at scale-enabling cost-effective, safe, and secure energy for the world. Supported by leading U.S. defense technology and critical infrastructure investment firms, Standard Nuclear is focused on the large-scale production of advanced nuclear fuel and radioisotope power systems. It is the nation’s only independent manufacturer of TRISO fuel-a robust, high-performance fuel essential to advanced nuclear reactors for both terrestrial and space applications. Standard Nuclear offers a reactor-agnostic supply of advanced fuels to the next-generation nuclear industry and delivers dependable radioisotope power solutions to the space and defense sectors. Through these efforts, it is helping to eliminate U.S. reliance on geopolitical adversaries for these strategically vital technologies. For more information, please visit us online at StandardNuclear.com  and on social at X Instagram , and LinkedIn .

About Haas Factory Team

The Haas Factory Team is a NASCAR Cup Series and Xfinity Series program owned by Gene Haas, founder of Haas Automation. The team features Cole Custer as the driver of the No. 41 Chevrolet Camaro ZL1 in the NASCAR Cup Series, while Sheldon Creed and Sam Mayer drive the No. 00 and No. 41 Chevrolets in the NASCAR Xfinity Series. Based in Kannapolis, North Carolina, the Haas Factory Team reflects a commitment to performance and engineering excellence, carrying forward Gene Haas’s commitment to motorsports. For more information, please visit us online at HaasFactoryTeam.com  and on social at Facebook X Instagram TikTok YouTube  and LinkedIn .