RaceTrac & Sysco to be Featured at Talladega on No. 41 Piloted by Cole Custer.
By Staff Report
CONCORD, N.C. (October 15, 2025) – RaceTrac, a leading convenience store brand and a valued client of the global food industry leader, Sysco, will take center stage in NASCAR this weekend racing at Talladega Superspeedway on the No. 41 Haas Factory Team Ford Mustang piloted by Cole Custer.
“RaceTrac has always been a brand built on speed, convenience and quality experiences,” said Jamie Miller, Vice President of Marketing at RaceTrac. “Partnering with Sysco to showcase that on the No. 41 Ford Mustang at Talladega connects us with NASCAR’s passionate fan base in a meaningful way-people who value the same things we do: reliability, energy and community.”
Sysco is hoping this partnership with Brand Activation Maximizer (BAM) will encourage NASCAR fans to race from the track to a local restaurant, supporting small businesses and community staples that serve up great food and memorable experiences.
The program is also brought to you by Sysco co-sponsors: Heinz Verified, C4 Energy, Bibigo and Ole Mexican Foods.
Haas Factory Team is equally enthusiastic about welcoming RaceTrac and Sysco into the sport. “We’re proud to showcase them both along with co-sponsors, Heinz Verified, C4 Energy, Bibigo and Ole Mexican Foods on our No. 41 Mustang this weekend,” said Joe Custer, Haas Factory Team, President. “These programs create opportunities for teams and partners to connect with this loyal NASCAR fan base.”
The Talladega Superspeedway NASCAR Cup Series race will take place on Sunday, October 19 at 2 p.m. EDT and will air live on NBC.
About Sysco
Sysco is the global leader in selling, marketing and distributing food and related products to customers who prepare meals away from home. This includes restaurants, healthcare and educational facilities, lodging establishments, entertainment venues, and more. Sysco operates 339 distribution centers, in 10 countries, with 75,000 colleagues serving approximately 730,000 customer locations. The company generated sales of more than $81 billion in fiscal year 2025 that ended June 28, 2025.
As the world’s largest food-away-from-home distributor, Sysco offers customized supply chain solutions, bespoke specialty product offerings, and culinary support to drive customers to innovate and optimize their operations. We act as a trusted business partner to our customers, helping them grow through our industry-leading portfolio that includes fresh produce, premium proteins, specialty products, sustainably focused items, equipment and supplies, and innovative culinary solutions.
For more information, visit www.sysco.com. For important news and key information for Sysco investors, visit the Investor Relations section of the company’s website at investors.sysco.com.
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About RaceTrac
Headquartered in Atlanta, Georgia, family-owned RaceTrac, Inc. is one of the largest privately held companies in the United States, serving guests since 1934. The company’s retail brands include more than 800 RaceTrac® and RaceWay® retail locations in 14 states and approximately 1,200 Gulf® branded locations across the United States and Puerto Rico. RaceTrac employs more than 10,500 team members across RaceTrac, RaceWay and affiliated companies Energy Dispatch and Gulf, Inc. For more information, please visit RaceTrac’s website at RaceTrac.com.